We’re a multi-disciplinary
team of digital experts with
decades of experience

Annika Small OBE

Co-founder and director

It’s inspiring to see how charities are using digital tools and techniques to transform their strategy, culture and services. I’m excited about how CAST and our partners can accelerate this use of digital to create a more resilient, responsive social sector.

Annika is a social entrepreneur focused on using digital technologies to address big social challenges. She advises CAST on business development, leads our cross-sector partnerships, and also holds Board positions at a number of social funders and ventures including Access Foundation, the Design Council, Lightful and Founders4Schools.

Dan Sutch

Co-founder and director

If we can mix the creativity and persistence of charities, funders and nonprofits, with the flexibility and power of digital, we can create incredible social impact. I'm excited about how CAST can help make this happen.

Dan leads CAST’s business development and our support programmes for funders and nonprofits. He ensures CAST is continually living by our own mantra – to understand the changing needs of those we seek to help, and adapt our programmes and approach accordingly. He also crafts all our work and workshops to be fun, as well as focused.

Kieron Kirkland

Co-founder and director

Working at CAST is exciting because it means making the tools and techniques of the digital revolution open and accessible to charities.

Kieron leads CAST’s user research, service design and impact measurement. Having recently spent a year designing data services at the Government’s Digital Service (GDS), he’s also exploring what the social sector can learn from government when it comes to tackling systemic challenges.

Sam Sparrow

Operations and programmes lead

It’s a privilege to watch organisations grow in confidence through our programmes, and I’m excited by a future where the social sector have both the tools and the space to design truly user centred services.

Sam manages the grantee support we deliver through funder+ programmes. A passionate and successful digital entrepreneur herself, she also ensures the personal development and emotional needs of anyone on a CAST programme are considered and met, particularly when integrating new methodologies back into their organisation. Sam also handles much of CAST’s finance and operations.

Suraj Vadgama

Founder of Beehive

I love designing and building tech for good products at CAST, and I’m particularly interested in getting all levels of the social sector to use the best processes from digital product development in their work.

Suraj is the founder of Beehivegiving.org, a tech for good platform incubated by CAST, which intelligently matches nonprofits with funders. He also supports organisations we work with in test-driven product development and digital marketing, and is currently exploring tools to better support organisations through the product discovery process.

Ellie Hale

Digital Fellowship and communities lead

‘Tech for good’ and ‘ethical tech’ is making headlines across the world. I believe charities - with their unparalleled understanding and experience of complex social issues - can be leaders, not laggards, in this exciting movement.

Ellie runs our Digital Fellowship programme for nonprofit CEOs and senior leaders, and is CAST’s Community Champion, collaborating with other leading organisations to run regular events including Tech for Good London, NetSquared London and Open Charity Meetup. She is a trustee of Quaker Social Action.

Tori Ellaway

I really enjoy working as part of a close knit team with charities of all shapes and sizes, and particularly love seeing the positive impact the accelerator can have on the amazing people and organisations we work with.

Tori leads our Fuse product accelerator, recruiting and supporting nonprofits throughout the programme in user-centred service design, and integrating the methodologies they learn back into their organisations. She also runs a number of our bespoke consultancy projects, working with our network of product and service design professionals.

"In my experience, you can approach CAST with high expectations, and have them comfortably exceeded. They are a team who deliver. I like working with CAST as they combine real digital expertise with an understanding of the dynamics of the social sector. I'd recommend them for anyone who wants to put technology and users at the heart of their work, and to see results quickly"

Our Board

Lord Jim Knight

Education, technology and digital inclusion expert. Former Labour Schools minister, Chief Education Adviser at TES Global Ltd.

Mary McKenna MBE

Tech entrepreneur and angel investor, Entrepreneur in residence at the NI Science Park, Digital Catapult Advisory Network member,.

Nat Hunter

Social, digital and communications designer. Founder of Airside, former director of design at the RSA and director of Machines Room.

Nick Stanhope

Expert in social innovation and product design for social change. CEO of Shift and trustee of the Good Things Foundation.


Charity and technology innovator, leader and advocate. Former CEO of YouthNet and trustee of Technology Trust.