Find out more about the Innovation and Digital Accelerator, developed by CAST as part of Sport England’s B2022 Fund.
We’re delighted to have launched the Innovation and Digital Accelerator (IDA) as part of Sport England’s B2022 Fund. Find out more about the initiative below. If you have a question that is not covered here, please email email@example.com.
The Innovation and Digital Accelerator (IDA) has been developed by CAST for Sport England’s B2022 Fund. It has been designed to help National Governing Bodies (NGBs) across England harness the power and flexibility of digital and design, to help more people from more communities access and enjoy sport - during the Birmingham 2022 Games and beyond. The IDA launched in May 2022 and will continue through the Birmingham 2022 Games in July and August - and until the start of 2023.
We began in May 2022 by having one-to-ones with the key representatives from each of the 21 participating NGBs, to begin to understand their needs and expectations. As participants progress through the IDA, they will be developing new mindsets, practices and approaches - and alongside the necessary technical and design support, it is important that we act as a trusted intermediary, coach and mentor. The initial call helped us to quickly establish an effective working relationship built on trust, mutual respect and shared ambition.
Following the one-to-ones, participants joined a four-hour online Design Hop, designed not just to provide a practical introduction to user-led, test-driven digital development approaches - but also to draw out deeper insights about specific support needs.
The next step (in late May / early June 2022) will be a persona and user journey mapping workshop. Depending upon important characteristics such as stage of development, experience, location, social focus, learning preferences etc, we will arrange deeper assessment activities with NGBs, as well as cohort session(s) where there are common needs.
There are 21 NGBs taking part in the IDA; the full list is as below:
The IDA is designed to help NGBs devise and develop innovative digital products and services to engage with under-represented groups, with a view to improving participation rates in their respective sports. Specifically, the core objectives are as below:
We will share learnings and assets as they become available - however, as part of the programme, we will be signposting participants to a number of free resources, toolkits, events and communities designed to support social impact organisations working with digital, data and design. These are freely available - we have listed them below and hope they are of use.
Please submit your email address if you would like us to stay in touch from time to time with updates, new training or user research opportunities. We'll never pass your contact details to third parties.